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How you begin a relationship is often how you end it

Published over 1 year ago • 4 min read

Why hello, I’m Anf Chansamooth. You’re getting this email because you signed up to receive content marketing, remote work, and entrepreneurship tips from me (either through Simple Creative Marketing, Founders Connect or Remote Business Summit).

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Sin chao Reader! (that's 'hello' in Vietnamese)

I'm sending you positive vibes from Da Nang, Vietnam.

My wife and I arrived here just under a week ago, and after a couple of months of travel between cities and across the Pacific Ocean, we're finally starting to get some semblance of a routine.

(Thank goodness because I was going nuts to be honest)

I'm just glad that I can get back to writing my weekly newsletter again.

Now let's talk partnerships...

I was recently asked this question, so I thought it'd be an interesting one to discuss with you here.

How can you tell if someone is the perfect partner for you to collab with, Reader?

It's not an easy thing to know, but there are some key things you can look for in a potential business partner that can help you make the decision.

A friend of mine was unsure whether or not to pursue a business collaboration, so I offered the following statement for their consideration:

“How you begin a relationship is often how you end it.”

This is a quote from a conversation that I had with a coach many years ago.

Personally, for me, if there's no or little values alignment, then that's a massive red flag, and I'd walk away.

I learned this the hard way.

In a previous business partnership that I had with someone, we began with different expectations about where we were headed (although it was somewhat uncertain at the time which direction each of us was headed). After two years, that was the very reason the relationship and business fell apart.

Also, we didn't have a clear exit strategy and how we would dissolve the partnership and financials, so it got messy.

A simple partnership agreement written down at the start and updated regularly would have been a smarter approach.

In my experience, if you start a relationship...

  • With unclear expectations, that's how it will likely end
  • With misaligned values, that will cause the end of the relationship
  • With mistrust or doubt, you end with a level of mistrust or doubt
  • With open communication and feeling like you can speak 100% honestly, it will end that way (which is a good thing).

So you'll want to have a frank and honest conversation about business values with a potential business partner before getting too far down the road.

Here are a few key things to look for in a prospective partner:

  • Someone who shares your business vision and values
  • Someone with complementary skillsets
  • Someone who is committed to the partnership (especially during challenging times)
  • Someone you can trust

Last but not least, if two people can't engage & communicate respectfully, then that's not ideal for going into any kind of partnership - personal or professional.

What are your thoughts Reader? Have you had a business partnership that didn't work out? Why do you think it failed?

Let me know.


Here are this week's 5 resources:

1. How to write blog posts 5 to 10 times faster using Article Forge AI

Imagine being able to write 5X the amount of content in the same amount of time. That’s what you can achieve with the help of this new Article Forge AI tool.

Not only will you save time, but your content will also be better quality since you’ll have more time to focus on it.

Get ready to say farewell to the excuse of “not enough time for writing blog posts”!

In this video, I’ll show you how to do just that. (Excuse the audio as

2. The Wealthy Code; What the Wealthy Know About Money That Most People Will Never Know!

I just started reading The Wealthy Code, and I'm finding the concepts presented quite interesting.

You can grab the ebook for free here.

3/ Is Having a Personal Brand & Building Influence Important in 2022? | The Futur

How has social media changed the game for building personal brands? Social media is the engine for personal brands. Personal Brands are greater than Corporate Brands. Take for example, Tim Cook, Elon Musk, and Richard Branson. They have more followers than Apple, Tesla and Virgin. Why is that? Author Daniel Priestley explains why in this video.

By the way, if you want to grab a free copy of Daniel's book - Key Person of Influence - you can do so here (you're welcome!).

4/ Want to Do a TED or TEDx Talk? Think Again…

Speaking at TED and TEDx events isn’t something a speaker should aspire to,” says public speaking & communication consultant Felicia Slattery.

In this article, Felicia shares 6 reasons why speaking at TED stinks for speakers.

5. Tool of the week: Article Forge

Article Forge is an AI-powered content writer that can automatically create high-quality and unique articles about any topic in just 60 seconds.

I was blown away by how high quality and human the content was.

But instead of talking about how high-quality Article Forge content is, I thought it would be easier to just show you.

Here’s a demo of the tool that I recorded so you can see how quick and easy it is to create articles using Article Forge.

Beyond just looking at samples, the best way to see if Article Forge can really impact your business is to take advantage of their free 5-day trial and create articles for yourself. You'll get 10,000 words to play with so that's more than enough to write a handful of articles.

Try Article Forge for yourself for FREE


Talk to you next week.

Anfernee Chansamooth

Simple Creative Marketing

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Why hello, I’m Anf Chansamooth. You’re getting this email because you signed up to receive content marketing, remote work, and entrepreneurship tips from me (either through Simple Creative Marketing, Founders Connect or Remote Business Summit). I appreciate you being on my list, but if you don't have any interest in building influence and income through being real, then Unsubscribe. Prefer to read this in your browser? Click here. Sin chao Reader Sneak peek - Something new and exciting is...

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