Why hello, I’m Anf Chansamooth. You’re getting this email because you signed up to receive content marketing, remote work, and entrepreneurship tips from me (either through Simple Creative Marketing, Founders Connect or Remote Business Summit).

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A few days ago I joined a 6am functional fitness class at my local gym with my wife.

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One of the activities that the trainer got us to do was to push a large weight across the floor, like this...

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Now my wife had the 5KG weight, but I had the 15KG weight and it was the first time I'd ever attempted something like this.

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So when it was my turn, I put my hands around the side of the weight and started pushing.

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It moved VERY slowly, and I felt like I was pushing a boulder up a hill.

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But I persisted.

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Soon I'd made it 100 metres up the floor. My arms and my hands started to hurt. As was my back.

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Then the trainer noticed what I was doing and, using a spare 15KG weight, she showed me how to do it correctly.

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"Push from the bottom!" she yelled as she pushed it right past me, zooming across the floor like she was pushing a light plush toy or something.

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A-ha! I was doing it WRONG.

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So I tweaked my technique and what do you know? Soon I was racing up the floor too. The process became MUCH easier, and I got a better - injury-free- result.

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The takeaway from this gym experience:

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Sometimes we like to copy what others are doing, or we follow tactics and techniques but we miss the finer details that can make a massive impact in our life and business.

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I see this all the time with folks trying to market their business using content, or building a personal brand.

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We can overcomplicate instead of keeping things simple.

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That's where working with an experienced trainer, consultant or mentor can really help you achieve better results.

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​Come learn how I'll be helping a handful of folks with marketing and personal branding at my upcoming Content Marketing Roundtable.​

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Here are this week’s 5 resources:

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1. ​Content Marketing Roundtable - Thu 25th Feb, 8:30 am AEDT (Sydney)​

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Content Marketing Roundtable is a chance for founders of fast-growing Services Businesses, Software (SaaS) Startups, and Online Course Creators who are committed to authentic marketing for business growth.

Whether you need some specific advice on using content to market your business, grow your personal brand, or a more general marketing direction, we’re here to help.

The Content Marketing Roundtable offers one-off sessions of 50 minutes to solve challenges, point you in the right direction or bounce some ideas around.

This session will be offered as pay-what-you-can. A recording will be sent to all registered participants afterward.

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​2. Optimize for Energy - More Business More Life Podcast ​

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Want to optimize your life and work for more energy?

I recently had a great chat with my good friend Steve Napolitan on the More Business More Life podcast.

Tune in to learn our tips on:

• How to pinpoint your ‘energy sinks’ i.e. the activities that are sucking your energy away
• How to maximize your most valuable inputs – sleep, food, and information – to make 2021 your most energetic year yet!

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​3. Krisp - mute background noise from online meetings​

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I just discovered a cool app for muting background noise in your virtual meetings (Zoom, etc.).

That means you can have noise-free meetings with your remote team members, work from home or public workspaces without worrying about background noise, or record high-quality noise-free podcasts for your audience.

Get 1 free month of Krisp Pro today.

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​4. One book that can change your life (as it has mine)​

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One fateful day a friend introduced me to a book called Key Person of Influence.

I learned from the book that there are a specific group of people who are considered the “inner circle” in every industry. They are a trusted group of individuals seen as leaders at what they do – the action takers, aka. The “movers and shakers.”

These people get work, media, and business opportunities referred to them regularly. They get invitations to speak at events and partner with exceptional individuals and companies.

They are valued, respected, and paid well for their expertise, experience, and the incredible network they’ve built.

Then there’s the rest of us, left looking from the outside, wondering what they’re doing that we’re not.

Read about how this book has changed my life, and also get a free copy of the book as a gift from me.

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​5. Work-From-Home Trends | What Will Happen in 2021?​

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After a year like 2020, we’re all eager to know what comes next, right?

This article lists some interesting trends for what's going to happen with remote work in 2021. I'm also predicting that coworking spaces will see a boom once lockdown restrictions are loosened up in local cities.

Are any of these trends a surprise to you, or do you see other trends that aren't listed?

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Parting Thoughts

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Can you feel the new energy for 2021 Reader?

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I certainly can. I’ve been having conversations with different people and the general feeling I get is that there’s a positive outlook - we can only go up from where we left off in 2020, right?

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Now is the time to really get clear on who you are, what lights you up, and invest in sharing your unique gifts and talents with the people who stand to benefit from what you’ve got to offer.

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Talk to you next week.

Anfernee Chansamooth

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P.S. — I love hearing from my readers. Feel free to hit reply and let me know - what's one thing you're working on that excites you right now Reader?

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